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Insights on AI-powered media buying, Meta advertising, and performance marketing.

2025-12-17

You Are Optimizing the Wrong Layer

A causal-stack framework for diagnosing mobile game user acquisition problems without chasing CPI, ROAS, or other surface-level symptoms.

2025-01-17

Introducing AdPilot: Your AI Media Buying Copilot

Meet AdPilot, the AI assistant that helps performance marketers manage Meta ad campaigns through natural conversation.

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